Five Silver Bullets for Revenue Growth

There are five silver bullets for revenue growth. Live by them – outsource them if necessary – and you will be rewarded with growth and success. Join Dan McDade as he covers these five silver bullets in detail:

1. Market focus and intelligence
2. Defined offer and message delivery throughout the buyer’s journey
3. Marketing measurement
4. Leveraging the sales forces’ strengths
5. Accountability in sales activity, from pipeline through forecast

Ultimately, the five silver bullets will:

1. Create additional short- and long-term return on investment
2. Allow the 60 – 80% of your sales staff worth of investment to produce 120 – 150% of what would have been produced otherwise – with less management time and expense.

Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide.
In addition to serving as president and CEO of PointClear, Dan is the author of The Truth About Leads, an insightful book that sheds light on the little-known secrets that help focus B2B lead-generation efforts, align sales and marketing organizations and drive revenue. The book will be published in the fall of 2010.
The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009. Dan is also the author of ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation.